Creighton University Magazine Fall 2014
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PERSUASION: WHY WE DO IT. WHAT IT TAKES TO DO IT WELL. AND WHY WE SHOULD CARE From the pulpit to legislative chambers to corporate offices, the ability to convince others to follow a cause, support a certain idea or purchase a specific product is a valuable skill. How do we best use rhetoric to capture an audience, sway the undecided and convert the opposition? Creighton faculty examine the art of persuasion. Page 14.THE PROMISE & PITFALLS OF BIG DATA / THE PROMISE AND PITFALLS OF BIG DATA Big data has profound implications for consumers and a range of industries. While the use of large amounts of data may provide big promise, there are also pitfalls, such as the epic cyber attack at Target last year that resulted in millions of stolen credit card numbers. Creighton faculty take a look at the good and bad of big data. Page 18.A QUESTION OF HOW WE LEARN Education has advanced peoples and civilizations since the dawn of humankind. So how do we, as humans, best learn? And what teaching methods help us achieve that goal? Creighton faculty and staff explore how the ancient philosophers viewed education and give insight into the learning process of today’s students. Page 22.SO YOU WANT TO BE AN AUTHOR? There’s no secret formula to becoming a best-selling author. Creighton’s award-winning English faculty offer some common perspectives on the hurdles writers face. These faculty also teach in Creighton’s new Master of Fine Arts in creative writing program. Page 26.STOPPING THE CYCLE OF URBAN CRIME Dawn Irlbeck, Ph.D., and Rebecca Murray, Ph.D., of Creighton’s Department of Sociology, Anthropology and Social Work, along with other faculty members, look at programs across the U.S. that have worked in reducing urban crime, and the need for empowerment and victim assistance. Page 30.Giving Hope a Hand Through the Mechanical Hand Project Group, Jorge Zuniga, Ph.D., assistant professor of exercise science, is using 3-D printing technology to research and design low-cost mechanical hands for those who need them, particularly children. For Zuniga, who grew up on the poor streets of Santiago, Chile, this scientific pursuit is personal. Page 34.