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dc.contributor.authorLinngren, Michaelen_US
dc.date.accessioned2020-11-25T22:21:56Z
dc.date.available2020-11-25T22:21:56Z
dc.date.issued2020en_US
dc.identifier.urihttp://hdl.handle.net/10504/128734
dc.description.abstractOpening Paragraph|South Dakota's We're On It campaign garnered national attention for its surprising take on the American drug epidemic. Scenes of 'ordinary people' proudly announcing, "I'm on meth," made appearances on every late-night talk show, from James Corden's Late Late Show to the Saturday Night Live weekend update. The state campaign quickly evolved into a national discussion, as professionals around the country debated the appropriateness of a campaign that used irony and humor to raise awareness about the otherwise serious issue of methamphetamine (meth) addiction. In those discussions, significant emphasis was placed on tangible elements such as costeffectiveness and practicality, while overlooking more subtle themes like narrative impact. Most notably, little attention was paid to the state's decision to abandon narratives of violence frequently utilized during the War on Drugs Era in favor of an emerging narrative of "depersonification" seen in the campaign. Overall, We're On It suggests narratives that create associations between drug use and drug users are inherently counterproductive because they compel public awareness towards stigmatization and away from informationseeking behavior.en_US
dc.publisherCreighton Universityen_US
dc.rightsThis material is copyrighteden_US
dc.titleWe're on It: A Narrative Criticism of South Dakota's Meth Awareness Campaignen_US
dc.typeJournal Articleen_US
dc.description.volume8en_US
dc.publisher.locationOmaha, Nebraskaen_US
dc.title.workQuest: A Journal of Undergraduate Student Researchen_US
dc.description.pages188-205en_US
dc.date.year2020en_US
dc.description.issue1en_US
dc.program.unitCollege of Arts and Sciencesen_US
dc.contributor.cuauthorLinngren, Michaelen_US


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  • QUEST
    A Journal of Undergraduate Student Research

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