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dc.contributor.advisorDornsife, Robert S.en_US
dc.contributor.authorCartaya, Erinen_US
dc.date.accessioned2011-05-12T17:05:17Z
dc.date.available2011-06-01T07:45:05Z
dc.date.issued2011-04-14en_US
dc.identifier.otherCartaya MA Thesis.pdf
dc.identifier.urihttp://hdl.handle.net/10504/16844
dc.description.abstractThe Internet today presents information consumable as a tangible good that is often used in exchange for something else. Technology eases our access to literacy while redefining it, making literacy a product aimed at consumers on a broader basis. No longer is literacy being defined by the limitations of academia. What was once considered a measurement of education and knowledge is now how easily we can access information needed, whether it be for academic purposes or social. Looking at literacy from a sociocultural perspective allows us to see how information is consumed, and how the influence of consumerism affects our idea of literacy. Because technology is everywhere and because it presents us with literacy events multiple times a day, the consumer-centered Internet and online branding have a similar impact on literature and literacy as it does in our lives.en_US
dc.language.isoen_USen_US
dc.publisherCreighton Universityen_US
dc.rightsCopyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.en_US
dc.titleLike, Share or Continue Shopping: Branding Identity and Consumerizing Online Literacyen_US
dc.typeThesis
dc.rights.holderErin Cartayaen_US
dc.publisher.locationOmaha, Nebraskaen_US
dc.description.noteProQuest Traditional Publishing Optionen_US
dc.contributor.cuauthorCartaya, Erinen_US
dc.embargo.terms2011-06-01
dc.degree.levelMA (Master of Arts)en_US
dc.degree.disciplineEnglish (graduate program)en_US
dc.degree.nameM.A. in Englishen_US
dc.degree.grantorGraduate Schoolen_US
dc.degree.committeeMerys, Ginaen_US
dc.degree.committeeWhipple, Robert D., Jr.en_US


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