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    Strategic planners lead the attack

    Creighton Authors
    Purcell, Thomas J., III

    Admin. Units
    School of Law; College of Business Administration; Accounting

    Subjects
    Strategic planning; Accounting firms; Organizational effectiveness; Human capital; Mission statements; Business records

    Title
    Strategic planners lead the attack

    Authors
    Purcell, Thomas J., III

    Journal
    Journal of Accountancy

    Volume
    192

    Issue
    6

    Pages
    26-30

    Date
    2001, December

    Metadata
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    Link
    Check for Full-Text (may not be available)

    Other Link(s)
    Library Catalog

    URI
    http://hdl.handle.net/10504/47208
    Citation
    Thomas Purcell, Strategic Planners Lead the Attack, J. Acct., Dec. 2001, at 26.

    Abstract
    This article offers advice on organizing an accounting firm's strategic plans. To navigate changing regulatory, professional and marketplace patterns and get maximum growth with minimum waste, a firm needs a recipe for action--that is, a strategic plan. No one plan will work for all firms, but all strategic plans encompass clear initiatives designed to move an organization in a particular, perhaps new, direction. A strategic plan's function is to logically link the tasks, relationships and schedule to achieve a business goal. Before setting up a plan, one must convene a partners meeting to lay the groundwork. At it management needs to frame and find answers to a range of questions. The next step involves clarifying the firm's mission and values. To develop information about a firm's current situation, one must look at the broadest factors first, then, in stages, narrow the focus to specific firm issues. Initially, the political, economic, social, technological, human resource and regulatory forces affecting the profession must be considered.
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