The Impact of Social Media on Social Movements.
Scholars have long considered under what conditions social movements are most likely to emerge. Research on social movements has changed enormously overtime. For more than one hundred years, most scholars feared political action outside of normal, institutionalized channels (Goodwin & Jasper 2003). They viewed them as dangerous mobs who acted irrationally, blindly following demagogues who sprang up in their midst. Thanks to the Civil Rights Movement, these attitudes changed in the 1960s, when for one of the first times in history, large numbers of privileged people had considerable sympathy for the efforts of those at the bottom of society to demands freedoms and material improvements (Goodwin & Jasper 2003).