Aesop and the CEO: Powerful Business Insights from Aesop's Ancient Fables
Noonan, David C
. Nelson Book , Thomas Nelson . Nashville, TN ,
HD57.7.N66 2005b (Carlson Fable Collection, BIC bldg)
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This book is a pleasant surprise. It uses Aesop's fables well, in contrast to a number of books that apply Aesop's fables in a forced fashion. Noonan offers nine sections covering such subjects as Rewards and Incentives, Management and Leadership, Winning Business Strategies, and Human Resources. Each section has from three to seven stories from Aesop. For each story there is a title, a narrative, Aesop's Moral, Noonan's discussion (titled Perspective), a Business Moral, and a source for further reading. The key to getting into the book, I believe, is to watch the Business Morals. They give Noonan's particular take on the fable, developed in the Perspective section. It looks as though his overall source for fables is the Watermill Press edition of 1985. Well done!